Given the state of climate change and our future world, the necessity to become more sustainable has never had so much importance. But when it comes to sustainability, you may feel it's too difficult to change. That it's either too hard to take action or that you, as one person, can make no difference.
But I don't think that's true. And I'll tell you why I think that. My mother, a humble farm girl from Taranaki, wanted children. So she and my father adopted me, from an orphanage in Hong Kong, and brought me to New Zealand when I was four years old. This action, driven by my mother, enabled my life to turn from what it might have been. Because of this, I've learnt how the action of one person can make a profound and positive change.
So why do you continue to buy your coffee in non-recyclable takeaway cups every day; drive to and from work in your CO2-emitting car and step out of the lift on the second floor? All this adds up.
It's the reason that the late Stephen Hawking said "given our current rate of consumption the earth can only sustain us for another hundred years".
To make matters worse, studies are already showing that we have the capacity to live to 120 years of age. And if you were born today, you may live to 150 years of age. Given our increasing ability to live for longer, if we don't change now we could see the end of civilisation within our lifetime.
The main issue with sustainability is that the perception is that it is too big for any one action by you to solve. Yet I believe that I’ve found one small yet critical piece of the puzzle. It’s the lack of clarity of impact that's the problem. And this problem is stopping you from doing the right thing.
But what if you could? What if, rather than adversely impacting the world with your very human desires for convenience, ease and speed, you used these very desires as a positive force for transformation.
Mobile technology has provided the most powerful tool for convenient, easy and fast behavioural change that's ever been invented. You just haven't fully used it as a force for good - yet.
Well that's about to change.
Imagine the same tools and techniques, that made you addicted to social media, being used to facilitate greater transparency in an instant, easy to understand way; to make sustainable micro-action easy and fulfilling.
Imagine turning sustainability from a chore into a game. From a "should have" into a "want to" into a "got to" into a "get to".
Well that's our vision, and we've already taken the first concrete steps towards its achievement.
We're building the world's first online platform targeted specifically at allowing you to make easy, fast decisions in sustainable investing.
But this is just the first step. Our vision is to fully 'game-ify' sustainable micro-actions that will change the world, one action at a time.
We will save the world not through government, not through corporates but by the power of one - by voting with your money and investing in companies and funds who "do good". And through a lack of investment we'll force the other companies and funds to "do better".
Because when you get involved, you'll talk to your family and friends about what you’re doing, and be able to easily explain why you’re doing it. And if all of you start with one action, this ‘copy and paste’ of single sustainable actions around the world will make a change.
And we believe that our platform has an important part to play in that happening.
Because as I should know, one person can act to make a profound and positive difference.